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  <title><![CDATA[Prime Horizon Lab]]></title>
  <link>https://prime-horizon-lab.com/</link>
  <description><![CDATA[Prime Horizon Lab is a strategy consultancy led by Jack Dunmore. We help founders and leadership teams make better decisions and implement them. Based in London.]]></description>
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    <title><![CDATA[Decision Quality Is Not the Same as Decision Outcomes]]></title>
    <link>https://prime-horizon-lab.com/notes/decision-quality-vs-decision-outcomes.html</link>
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    <description><![CDATA[A decision that produced a good outcome is not necessarily a good decision. A decision that produced a bad outcome is not necessarily a bad one. This distinction matters enormously for how organisations learn from their own history, and most organisations get it wrong in the same direction: they evaluate decisions by their results.]]></description>
    <pubDate>Sat, 22 Aug 2026 06:32:06 GMT</pubDate>
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    <title><![CDATA[Why Strategy Documents Go Unused After Six Months]]></title>
    <link>https://prime-horizon-lab.com/notes/why-strategy-documents-go-unused.html</link>
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    <description><![CDATA[A strategy document that nobody acts on is not a strategy. It is a record of a conversation that happened, and an expense that was incurred. This is a pattern that repeats across organisations of very different sizes and sectors, and the reasons for it are usually structural rather than motivational.]]></description>
    <pubDate>Fri, 31 Jul 2026 21:34:32 GMT</pubDate>
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    <title><![CDATA[How to Prepare Your Team for a Strategy Diagnostic]]></title>
    <link>https://prime-horizon-lab.com/notes/how-to-prepare-for-a-strategy-diagnostic.html</link>
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    <description><![CDATA[A Strategic Diagnostic is only as useful as the information that goes into it. Preparation on the client side is not about producing polished materials. It is about making sure the right people are available and the right documents are accessible from the first week.]]></description>
    <pubDate>Sun, 14 Jun 2026 07:37:30 GMT</pubDate>
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    <title><![CDATA[When Your Organisational Structure Is Creating Friction]]></title>
    <link>https://prime-horizon-lab.com/notes/organisational-design-when-structure-creates-friction.html</link>
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    <description><![CDATA[Most leadership teams, when a strategy is not working, look first at the strategy. They revise the plan, update the priorities, run another planning session. What they less often examine is whether the way the organisation is structured is actively working against the strategy they are trying to execute.]]></description>
    <pubDate>Tue, 21 Apr 2026 16:36:21 GMT</pubDate>
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    <title><![CDATA[What to Expect from a Retained Advisory Relationship]]></title>
    <link>https://prime-horizon-lab.com/notes/retained-advisory-what-to-expect.html</link>
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    <description><![CDATA[The retained advisory arrangement at Prime Horizon Lab is the service that clients most often ask about before they understand it, and most often renew after they do. The concept is simple: a structured monthly relationship with a consistent thinking partner. The value comes from continuity, not from any single conversation.]]></description>
    <pubDate>Sun, 08 Feb 2026 08:21:11 GMT</pubDate>
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